Database Marketing and CRM

Create, build and enrich your databases

Demand Generator can work with your existing database or source one for you. Your database is your business's most valuable asset and should be at the core of your sales and marketing activity.

Our SMART technology platform integrates databases, CRM, email and mobile marketing, tele-marketing and website interaction to capture data and generate the intelligence to enrich your database centrally. It is this intelligence that drives your sales.

SMART provides sophisticated data capture and Demand Generator's analysis of this information enables continued monitoring of your customers’ perceptions, levels of interest and buying behaviour.

Imagine being able to determine the success of your marketing campaign by more than just “click-throughs” to your website, and actually having the ability to nurture your customers meaningfully based on their actions until the point of purchase.

"Companies can boost profits by almost 100% by retaining just 5% more of their customers."

F.P.Reicheld - Author of 'Loyalty Rules'.

HOW CAN we GENERATE LEADS FOR your business?

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At the heart of Demand Generator Group is a team of professional marketers that has built a reputation of delivering fresh and innovative marketing strategies and communications ideas that create demand for our clients’ products and services.

We live and breath SMART and know how to get the best out of it to build and nurture your customers’ relationships with your brand.

  • Sales Star, New Zealand’s leading sales development company that is a highly researched, strategically sales specific in their sales staff development. They currently work with a number of New Zealand’s leading sales organisations to significantly grow their revenues. By having the opportunity to focus on assessing, diagnosing and prescribing solutions they help you to increase your sales performance.

    Demand Generator fits perfectly with their business to provide quality lead generation to SalesStar developed sales teams that know how to close more business. A marriage made in Heaven.

    Get on with the core focus of selling and let them provide quality lead generation"

     Paul O’Donohue



companies using demand generator group

  • Ricoh
  • Rheem
  • Assetwise
  • Express Data

Jane Melville-Allen, ceo

We’re using state-of-the-art technology to achieve the best sales scenario – human to human.


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