Database Marketing and CRM
Create, build and enrich your databases
Demand Generator can work with your existing database or source one for you. Your database is your business's most valuable asset and should be at the core of your sales and marketing activity.
Our SMART technology platform integrates databases, CRM, email and mobile marketing, tele-marketing and website interaction to capture data and generate the intelligence to enrich your database centrally. It is this intelligence that drives your sales.
SMART provides sophisticated data capture and Demand Generator's analysis of this information enables continued monitoring of your customers’ perceptions, levels of interest and buying behaviour.
Imagine being able to determine the success of your marketing campaign by more than just “click-throughs” to your website, and actually having the ability to nurture your customers meaningfully based on their actions until the point of purchase.
"Companies can boost profits by almost 100% by retaining just 5% more of their customers."
F.P.Reicheld - Author of 'Loyalty Rules'.