“On average, nurtured leads produce a 20% increase in sales opportunities”
The majority of new and existing prospects in a database or visiting your website are initially only seeking information and are not ready to engage on a one to one level.
Nurture marketing is all about building a strong relationship with these potential customers over time with the objective of earning their business when they are ready.
A well executed marketing strategy does a good job of generating interest from potential prospects but unless you engage with them continuously, by nurturing them, they may be lost.
Our Nurture Marketing programs are at the core of the Demand Generator offering. These programs build credibility and trust with your brand and provide in-depth insights into your customers' wants and needs. It is about creating tailored communications with relevant content through analysis of the intelligence captured by our platform.
"Nurture Marketing is a strategic initiative that requires a long-term commitment that will boost your profitability overtime."