Strategic Development

Extraordinary marketing and sales can only be delivered with a clear strategy built on accurate market and customer intelligence

By applying fresh thinking to your marketing and sales challenges, we have delivered extraordinary results. Our strategies, combined with the utilization of our  S.M.A.R.T database marketing platform, allow us to drive awareness, interest and ultimately sales. Our platform also ensures that marketing activity and spend is both measurable and accountable against results.

Based on the strategy developed, we determine and manage the marketing components needed to deliver the desired results. The secret is having the perfect blend of marketing and media to match the demands of your target audience.

"The aim of marketing is to know and understand the customer so well that the product and service fits them, and sells itself."

- Peter.F.Drucker 

At the heart of Demand Generator Group is a team of professional marketers that has built a reputation of delivering fresh and innovative marketing strategies and communications ideas that create demand for our clients’ products and services.

We live and breath SMART and know how to get the best out of it to build and nurture your customers’ relationships with your brand.

HOW CAN we GENERATE LEADS FOR your business?

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  • Sales Star, New Zealand’s leading sales development company that is a highly researched, strategically sales specific in their sales staff development. They currently work with a number of New Zealand’s leading sales organisations to significantly grow their revenues. By having the opportunity to focus on assessing, diagnosing and prescribing solutions they help you to increase your sales performance.

    Demand Generator fits perfectly with their business to provide quality lead generation to SalesStar developed sales teams that know how to close more business. A marriage made in Heaven.

    Get on with the core focus of selling and let them provide quality lead generation"

     Paul O’Donohue



companies using demand generator group

  • Ricoh
  • Rheem
  • Assetwise
  • Express Data

HOW CAN we GENERATE LEADS FOR your business?

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Jane Melville-Allen, ceo

We’re using state-of-the-art technology to achieve the best sales scenario – human to human.


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